Every Layer Gives Back.
Every company in the Layer Cake Collective gives its expertise, time and a share of every project to the people and causes doing the most good.
Helping Good Visions Grow.
Layer Cake Foundation is where the Layer Cake Collective proves business done well can also do good. We help nonprofits and charities grow their vision with the same AI, data and marketing engines our clients run, then hand them over so the impact keeps building after we step back.
Every project also trains a new marketer with a mentor beside them, and a share of what we earn backs causes like reforestation and cleaner oceans.
How We Give Back
Free marketing engines for nonprofits and charities, from Google Ad Grants to impact dashboards, built with your team and handed over to run.
Request a ProjectNew marketers learn the craft on real nonprofit projects through Layer Cake Learns, with an experienced mentor reviewing every step.
Volunteer Your SkillsPart of what we earn funds causes beyond marketing, from reforestation and ocean cleanups to the partners we back each year.
See the CausesOur Social Impact
All Impact StoriesCauses We Back
A global reforestation charity planting trees where forests, wildlife and communities need them most.
100,000+ trees plantedAbout One Tree PlantedThe global cleanup pulling trash from beaches, rivers and oceans, including river interceptors that stop it reaching the sea.
100,000+ pounds removedAbout Team SeasOur 2030 Targets
AI and Marketing Resources for Nonprofit Teams
All ResourcesQuestions
What is Layer Cake Foundation?
Layer Cake Foundation is the give-back layer of Layer Cake Collective. It gives nonprofits and charities free marketing, data and AI projects, mentors new marketers through Layer Cake Learns, and funds environmental causes such as reforestation and ocean cleanups.
Are Layer Cake Foundation projects really free for nonprofits?
Yes. Projects are given in kind. The only cost to a nonprofit is the staff time to brief the work, review it and take it over.
What marketing projects can a nonprofit request?
Google Ad Grant and Google Ads campaigns, GA4 and impact dashboards, SEO and AI search visibility, website copy, social media, email and donor journeys, strategy sessions and AI setup.
Who does the work on Foundation projects?
Vetted Layer Cake Learns apprentices build each project, and an experienced mentor reviews every deliverable before it reaches the nonprofit.
How does Layer Cake Foundation support environmental causes?
A share of what Layer Cake Collective earns funds causes beyond marketing, including tree planting with One Tree Planted and ocean and river cleanups with Team Seas.
How can I volunteer my marketing skills?
Students and new marketers join through Layer Cake Learns, where open nonprofit projects are listed by skill and cause.
Be Impacted
Our quarterly impact report, with every project, partner and tree.
Be the Change
Bring your nonprofit a project, or volunteer your skills on one through Layer Cake Learns.